Property Description – Title Reference: CT /

The xxxx built X storey house/ unit/ is of a Conventional/ Contemporary/ Villa/ Courtyard Style

It is ~XXX Sqm in size of brick/ veneer construction. It has a block size of XXX Sqm with an enclosed backyard and front yard bordered with a fence to the street.

It has X bedrooms, X bathrooms and x living areas. There is parking for X vehicles in the garage/ carport/ shed.

There is also…

Condition of Property

The property is in reasonably good condition. There are some paint blemishes and some minor cracks in the gyprock.

Strengths: The property is atypical of 3 bedroom houses in the area.
Weaknesses: The place is in need of being painted/ updated.

Appraisal Value – Market Worth

Given the state of the market and presentation of the property, we would estimate a buyer would consider a Residential Property Investment range from $xxx,000 to $xxx,000

Our Appraisal Figure is $xxx,000

Market Information

Additional Sales information from RP Data computer generated Automated Valuation Report indicates a Low of $xxx, High of $xxx

It has an Estimated Valuation of $xxx which appears unrealistic given state of the property and current market conditions

The property was purchased in Month Year for $xxx

It has not been on the market since/ been on the market from x-date to y-date for $zzz and failed to sell.

Recent Sales

of Property Sale Date Build Size Beds No’s Bath No’s Park No’s Land Size Year Built Price

Recommended Advertising Range

For Private Treaty we recommend a 10% Price Range proposal of $xxx,000 to $yyy,000 to encourage negotiation, ensuring buyers make multiple offers sooner, therefore working buyers against each other.

If a Single Fixed Price is required we recommend an asking price be set at say $xxx,950.

Professional Fee – GST Inclusive

Our Professional Fee for service is 2.5% of selling price.

Advertising and associated marketing costs for preparations and open inspections is valued at $2495

An administration charge is $995

If Auction preferred – Auctioneers cost is $660 – Our Auctioneer is a State and National Title Holder.

Household Structure

This area has a mix of Household Types. Couple with children makes up xx% of Households, whereas Lone households and Childless couples make up %.

The rest is made up of Single parent x% and Other.

Of the total property mix, the Ownership mix is almost xx: yy between ‘Renters’ and those who ‘Own outright’ or are ‘Purchasing’.

Why is this important? Because Private Rental is small/fairly large with a percentage being Government Housing.

That being said, whilst Investors and Developers form a smaller part of the buying demographic an opportunity to buy in this situation does not present itself very often. It is also increasingly difficult to find a block of a decent size for those who have a family.

We believe it will have appeal to a number of groups.

Target Market

The likely purchaser will be a First or Second Homebuyer. These purchasers will require a Subject to Sale and/ or Subject to Finance clause. This excludes them from bidding at Auction.

Marketing Strategies

In South Australia, there are 3 allowable ways of advertising price

  1. No Price
  2. Fixed Price or
  3. Price Range of up to 10%.

The method most often used is Private Treaty accounting for 90-95% of sales.

Auction accounts for 5-10% of sales and currently averages a Conversion Rate of around 65% ±  for Pre-Auction Sales and At the fall of the hammer.

However, when considering post-auction sales this improves significantly.

Your Method of Sale Options – 9 Types of Sale

  • For Sale by Private Treaty
  • Auction
  • Set Sale – Read more here.
  • Tender
  • Expressions of Interest
  • Price on Application (POA)
  • Low-Key – Read more here.
  • Partner Program – Read more here.

What’s the Recommended Method of Sale?

We, recommend a Private Treaty Marketing & Sales program.

How Do We Get Top Dollar Sales?

Great Marketing leads to more views, higher interest & engagements, more enquiries from competing buyers leading to more inspections, therefore, stronger negotiations which mean a greater perceived value.

We Market the Property to SELL Not just Advertise it for Sale.

Our Marketing Will Put The Property in The Spotlight so it Becomes The Star Attraction.

Where Does the Marketing Budget Go?

1) ** Check out the Comprehensive Marketing Machine here. **

2) Please, Refer to SAMPLE Marketing Pieces Further Below.

How Do We Communicate with You?

Our team reports comprehensively to existing clients by phone, SMS text, email, post, Skype and face-to-face meetings during the sales and marketing period.

We can tailor our existing methodology and technology to meet your preferred format and requirements.

We produce a very comprehensive Weekly Marketing Report giving you comprehensive feedback on the property so you are aware of what is happening every step of the
way so timely and informed decisions can be made.

Please let us know how we can be of further assistance regarding the successful sale of this property.

Other Considerations – Safety Issues

There are no known situations that would provide a conflict of interest.

There appear to be no obvious safety issues.
Check for Smoke Alarms 
Check for Regulated & Significant Trees?
Check Swimming Pools are Adequately Fenced

Frequently Asked Questions
Reviews & Testimonials
About Eriks & Family
About Plaza Real Estate
Our Home Selling System Overview
Your ‘Peace of Mind’ Guarantee of Sale

Glossary of Terms
Forms & Fact Sheets
Links of Interest

Additional Services Available

  • Land Subdivision or Survey
  • Retirement Living
  • Estate Services or Deceased Estates
  • Sales involving Separation or Divorce
  • Mortgagee Sale or pending ‘Foreclosure’ action
  • Retirement Living
  • Business, Commercial or Industrial Sales
  • Surveyor, Engineer or Architect
  • Conveyancer or Solicitor
  • Finance or Insurance Services
  • Getting Your Home or Investment, Ready to Sell
  • Interior Designer, Landscaper or Gardener
  • Building services, Plumbing, Painting or Electrical

Want Proof?

Read our Client Reviews.

Sample Market Campaign Reports Show How Successful The Marketing Machine Actually is.

This is an opinion of market value and is not a sworn valuation.
The report and market appraisal are for the use of the party who it is addressed to and for no other
purpose. No responsibility is accepted to any third party who may use or rely on the whole or any
part of the content of this report and market appraisal.


This is a Sample of an Existing Listing – 34 Alicante Avenue, Wynn Vale:(REVIEW)

  • Text/ SMS: If you have not done this yet-Check it out now34ALIC to 0437 333 075
  • QR Code: Scan with a Smartphone to open link to the property
  • Also on Facebook
  • Other: Buyers receive – ‘Thank You’ email with Links to Property details and are encouraged to make an offer.
  • Plaza Real Estate Stocklist:

SAMPLES for 8 Horatio Street, Modbury – None of these are Advertised Anywhere(REVIEW)

Single Property Website:
Listing Landing Page (for Facebook Ads):
Open House Feedback Form:
eFlyer Campaigns:

Facebook Post Campaigns:
eFlyer for My Database:
Print Flyer for Nearby Homeowners:
Text/ SMS: If you have not done this yet-Check it out on your Smartphone now8HORATIO to 0437 333 075

Facebook Share Post: * Click Below to see Live Sample.


Call 08 83961100 if you have any questions.