Green Features – Can They Help Sell A Home?

Eriks Draiska
Published on May 2, 2016

Green Features – Can They Help Sell A Home?

Equipping your home with solar panels may appear to be a major plus point when it comes time to sell your home, but will it really make a difference to potential buyers?

Most of today’s home buyers like to hear about a property’s energy efficiency requirements, solar panels, programmable thermostats, and Energy Star rated appliances.

Likewise, today’s property developers and sellers like to tell potential buyers about their property’s green features, because of the monetary expense they have invested to upgrade the property.

But do these features really affect the way a buyer feels about a property? Will they be willing to pay more money for a property – and can the green features of a home actually make a sale?

Can green features get buyers to part with more cash?

Home buyers spend extra money for features of a property that they can physically feel and show off to impress family and friends, a media entertainment room, spa bathroom suite, chef’s kitchen.

Most buyers will probably have reservations about paying extra for a property’s features that are concealed or are not easily appreciated, such as a new heater, plumbing system, or roof insulation.

The green features of a property are somewhere in between.

There is a certain appreciation and cool factor for a property’s solar panels or environmentally friendly smart phone controlled thermostat.

If a home’s green features have a cool factor a buyer will be willing to pay extra for the property.

However, if a property has green features that fail to excite a buyer, such as a concealed air filtration system, they are not likely to spend more than they would for a similar property that lacks the features.

That being said, having green features and other property benefits will make your home more appealing and likely to get chosen first over ones that do not have them.

So whilst there might not be a huge financial gain, it’s likely to help you just get it sold and quicker.

Money saving green features

A home with green features that fails to excite is unlikely to result in a buyer spending more money to purchase the property.

But, if the home is equipped with green features that will save the owner money in the future or in the short term, potential buyers are likely to be more interested.

When it comes to the resale of a property, it is unlikely that the seller will recover the full cost of investment in green features, such as solar panels or environmentally friendly thermostats.

Like a redesigned kitchen or upgraded bathroom, the cost is built into the total value of the property.

This presents a situation that is very beneficial for buyers, as they can reap the benefits of a green feature and any cool factor at the same time.

New builds: including green features or not

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For new builds, the potential buyer needs to make a very detailed cost versus benefit breakdown of including any green features.

Developers usually offer a choice of floor plans and custom features to buyers, including energy efficient systems for heating and cooling a property.

The energy bills of a property with efficient heating and cooling system are hundreds of dollars lower than that of a property without the feature, so within a few years the buyer would recuperate the cost in energy bill savings.

However, the decision to include green features for the extra investment is a personal and financial decision for each individual buyer.

Newer homes are generally more energy efficient and incorporate green features, though there seems to be a trade off in some other areas.

If a buyer does not plan to be living in the property for the long term they may feel that they will not benefit from the saving in energy bills, and that future buyers will not be willing to pay extra for the feature, especially in a slow housing market.

Buyers that plan to spend a long time in the property, or want to commit to being environmentally friendly with their home, may feel differently about including green features.

A growing market

A growing niche of the housing market is willing to spend extra on green features, and are less concerned with the cool factor or cost saving of the feature.

While the cost saving is a bonus, their concern for the environment drives their decision making.

It is ultimately a personal decision that each buyer should consider, the environmental impact and cost saving and how they influence your real estate decisions.

Like any capital investment on your home, if you are staying long term, then you get the benefit and use out of the features you add.

For short term gain however, you must be mindful of what will give you a return on the money you pay out and what won’t.

Getting your home ready to sell is another matter. You can get the Preparing Your Home for Sale Report here.

One thing you can be sure of is that green features are here to stay and will become increasingly important in the housing market.

To find out more, you’re welcome to call 08 83961100 and arrange a chat.
Alternatively Book a Free Consult or Get Your Home Value Here.
Feel free to browse the rest of our Blog for more tips tricks and helpful info you can use.
Not sure of some of the terms & meanings used? Check our comprehensive Glossary!

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Thanks for reading
What else would YOU like to know about? What would make a great story?
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Whatever Topic or Suggestion you have… email us at [email protected] or  call 08 83961100. We’d love to hear about your ideas.
Regards Eriks & Team Plaza Real Estate 

Thank you, talk soon!
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