You Need ALL The Buyers to See it.
The Benefit of Over-Marketing
V’s
The Risk of Under-Selling & Losing Tens of Thousands of Dollars?
Q. Why is This Important to Know?
A. Because the Internet Allows Buyers to ELIMINATE as Many Homes as Possible Before They…
- actually, get into their car
- to look around the community
- drive through the neighbourhood
- before they examine your street
- then consider the outside, before
- they step inside to inspect your house
Your Property HAS To Be On THEIR Shopping List, AND Without Great Marketing You Lose!
Some sellers initially thought this may seem like an over-kill to do all of these things.
However, when they understood the marketing is NOT about them or you, it is ‘For the BUYERS to Get Excited About Your Place’.
Marketing Brands and Positions your place as something for Buyers to Aspire to and Creates Real Competition amongst them.
The alternative is just, Advertising For Sale, which is all too common & will not get the extra money you are after, or it may not sell at all.
Is that a risk you want to take?
This applies to our Partner Program clients as well…
So, here’s ‘How to Market to Sell’…
1. Marketing Drives The Sales Machine
Our Marketing Will Put Your Property in The Spotlight so it becomes the Star Attraction With its OWN Website.
2. Pricing & Methods of Sale
Market value is set by the market.
Comparable Sales will Help BUT There’s No Recommended Retail Price for a Property.
The Only Price That Matters… is, What the Right Buyers, Who Love Your Place, Will Actually Pay You.
We know you want as much as you can get!
P.S. Do Not Do an Off-Market Sale – Ask Me Why!
Q. So – How Do We Get The Right Buyers – To LOVE Your Place – So They’ll Pay You MORE For it?
A. Here’s HOW!
Firstly – Your Property Information is Thoroughly Recorded
Property type: House, unit, land etc
Amenities: Bedrooms, living areas, sizing, entertaining and so on
Facts, Figures, Features, Benefits & Vendor Information Documents collected
When buyers ask questions about your property… we’ll have the answers!
One important consideration is:
** Who Were You When You Bought Your Home? **
Because, it’s likely we can target people who are similar now, to who you were, back then.
Beautiful Photographs
Great photographs are imperative for your marketing machine to work effectively. So we’ll make sure yours are.
CLICK THE LINK to see, how some people took pictures and got it wrong. Examples of how to get it right, are at the end of that post.
The first panel shows some photos taken by other agencies…
These are samples of ours, Before & After a ‘Pinch of Magic’…
** What Areas Do You Want to Have Photographed? **
What’s your properties ‘Hero’ shot?
What makes it outstanding?
What other amenities in the area would you like included in photos?
Do you have any ‘Lifestyle’ images you also want to include?
Excellent Copywriting – Editorial & Ads
Expertly written by a trained copywriter.
Customized text that fully describes your property’s desirable features & benefits.
This compels buyers to actually want to visit your property.
Plaza Real Estate Property Stocklist
Your property is made available to ALL buyers looking at ANY of our property.
Chat
Buyers & interested parties can find out more via our chat feature, which appears on the bottom right-hand side of our web and property pages.
3. Marketing Your Property & Buyer Lead Generation
We employ numerous Online & Offline Resources in your sales marketing machine, to Showcase your property & reach as far and wide as possible.
This targets both the Active & Passive buyers.
Your property MUST stand out in the ‘Sea of Listings’.
Your Own Property Website
This captures the Buyers contact details unlike the Major Portals which simply record numbers but no details.
CLICK HERE to View: www.BestListingEver.com.au
** Enter Your Details on our Sample Property **
3D – Interactive Property Tour
Engage Buyers with 360 Degree Immersive Views on Desktop, Tablet, Smartphones or VR Goggles!
Buyer Interaction is Tracked for Easy Follow up!
Use your cursor to navigate through the home.
Live Virtual Viewing
A live virtual viewing can be arranged for the buyer, so that they can have a conversation with the agent as both look through the 360 Tour and have significant items of interest pointed out and answer any questions.
Virtual Tour
Virtual Tour – Sample 1
Vanity Domain Name
Gives your property site a unique, easy-to-remember, Funky Name like www.BestListingEver.com.au
Others Names Have Included NorthEastHome, BestHomeInRedwoodPark, ClearviewHome, CraigmoreHome, HeightsHome, HollywoodPlaza, IngleFarmHome, LandSale, NorthEastHome, PalmHouse, ParaHillsHome, 8Yarrow.TheBestListing.
Your Naming Options Include YourStreetName followed by WorldsBestListing, IsTheBest.House, IsHomeNow, BeautifulHome.ForSale.
** Which of These Domain Names Do You Particularly Like? **
Informative Signboards
Buyers Have 5 Ways to Contact Us From the Signboard
Rather than just a Plain Sign or a Few Images, Your Buyers can contact the agent by:
- QR Code to Your Property Website
- Text Keyword & get linked to Property Website – Buyers details are collected
- Vanity Name URL for Tour Property Website
- Link to Plaza Real Estate Website
- Office or Mobile Phone contact to the Agent
Brochures – Just Listed Print Flyer for Buyers
These are distributed to buyers attending Open Inspections AND to Neighbouring Properties.
Open Inspection Invitation Flyers are also used.
Sample – Version 1 , Version 2 , Version 3 (Will open as PDF)
Easy to Read, Coloured Floor Plan
A Coloured Floor Plan or Site Plan is more appealing and easier to understand than a plain black & white one.
Keywords for Text or SMS from a Smartphone
Try it: Text the Word
HOUSES to 0488 844 200
The Keyword Code is added to Your Marketing pieces.
For Example, the Keyword for 10 Kimberley Avenue would be 10KIMBER
QR Code – ‘Quick Response’ Code
The QR Code can be placed on Signs, Internet Ads, Brochures, Flyers & Letterbox Droppers.
Use with a Smartphone QR Code Reader APP to Link to The Property Website.
** Use Your Smartphone To Read the QR Code. **
WEBSITES
RealEstate.com.au – High Profile – Premiere Listing – Seen at the Top of Search Results
RealEstate.com.au Premiere Listing Sample Property
Explainer Video
Includes:
- Global Property Network accessed in around 56 Countries showing International Property in their Local Currency
- Connected by property sites in 12 markets, including the US, Italy, Germany, France, Malaysia, and Hong Kong
Optional:
- Audience Maximiser Campaigns to re-target buyers who have already searched elsewhere and have not seen your property yet
Domain.com.au
Property.com.au
Property.com.au – Sample 1
SOCIAL MEDIA
Facebook Ads
Facebook Link
Alternative Facebook Landing Page in addition to your property website as previously described.
Instagram Ad
House & Land Packages
If it’s LAND or SUBDIVIDABLE – We ALSO Contact Builders Who Can Offer House & Land Packages for Your Block.
** Is Subdivision an Option? **
Here are some samples below.
Gumtree Ads
Gumtree brings another ‘string to the bow’, to introduce additional buyer leads.
Craigslist Ads
Another opportunity of your marketing machine, to find even more purchasers.
Emails Alerts Sent to Plaza Real Estate Database
Contacts tagged as previously looking for similar property or are developers or investors are alerted
Emails For You as a Seller To Forward to Friends and Share on Facebook
We will automatically send you these weekly to forward to family & friends and ask them to share on your behalf.
People will work communally to help you out.
Sample – Email for eFlyer
Dear Helen and Thomas,
This eFlyer has been specifically designed to advertise your home throughout the Internet.
The more people that see your home online, the more opportunity we have to get your home sold!
Please forward this eFlyer to as many people as possible, and ask them to send it out to people they know as well!
Let me know if you have any questions and be sure to delete this text and the text above before you forward this.
Dear Friends,
We have hired Eriks Draiska with Plaza Real Estate to sell our home. Eriks has created this Just Listed eFlyer to increase the marketing exposure of our home. We would appreciate it very much if you would forward this to as many people as possible to help get our home SOLD faster. We will certainly do the same for you if you are ever in a position to sell.
Thanks for your help!
To view the online version of this eFlyer, please click here: http://www.searchallproperties.com/eflyer/2021470/17-Test-Street-MODBURY-NORTH-South-Australia
Sample – Email for Facebook Post
Dear Mary and John,
This Facebook Post has been specifically designed to advertise your home on Social Media.
The more people that see your home via Facebook and other Social Media platforms that you may use, the more opportunities we have to get your home sold!
Please copy the information below between the lines and post to your Facebook Wall.
You will have the opportunity to select the picture you want to display after you copy this to your Facebook Wall.
You can also put this on other social networks that you may be a part of as well!
Once pasted onto your Facebook wall, it will look like this!
Sample – Our Home is FOR SALE!
Eriks Draiska at Plaza Real Estate created this and many other tools that are being used to market our home on the Internet and other places.
Check it out and leave a comment!
http://www.searchallproperties.com/eflyer/2021470/17-Test-Street-MODBURY-NORTH-South-Australia
Sample – We are having an Open House Saturday!
Eriks Draiska at Plaza Real Estate is doing a lot of marketing for it and expects a great turn out!
But please share this with anyone you think might want to come see our home as well!
Check it out and leave a comment!
http://www.searchallproperties.com/openhouse/2021470/17-Test-Street-MODBURY-NORTH-South-Australia
Blog Post
Blog Post – Sample 1
Blog Post – Sample 2
Blog Post – Sample 3 – Sold
Direct Mail to Buyers
Selected previous buyers looking for similar homes are alerted by mail.
Email to Buyers
Buyers who previously viewed similar properties and missed out and are still looking, are alerted by email.
Letterbox Delivery to Neighbouring Properties
Neighbours are invited to view the property and to tell their friends and family in case they know people who want to move into the area or buy as an investment
SMS/ Text to Buyers
Selected previous buyers looking for similar homes are alerted by SMS/ Text.
Telemarketing of Buyers
Selected previous buyers looking for similar homes are alerted by phone.
4. Open Inspections & Private Viewings
- Our Open Inspection System is Designed for Your Security and Peace of Mind.
Your Place
Buyers are looking for THEIR New Home
PRESENTATION, Styling & Staging counts
Ensure Heating or Cooling is set Comfortably
Remove Pets
Open Inspection APP
Buyers details are recorded on our secure and private APP via iPad, Tablet or Smarphone at Open Inspections or from Incoming Telephone Calls.
All enquirers receive automated ongoing follow-up email and calls to encourage feedback and offers.
Sample – Open Home App
All Buyers are Followed Up by:
Email
SMS/ Text Messages
Voicemails
Open Inspection Boards – Point Buyers in the Right Direction to Your Place
Open Inspection Preparation
Security Considerations
Put things away SECURELY
RESTRICT Access
Buyers MUST REGISTER Before Entry via our APP
Purchasers Info
Face-to-face with prospective buyers at open inspections are vital to your marketing machine.
Poster Benefit Cards
These A4 Laminated Cards are designed to highlight Features & Benefits of your property that are not immediately obvious to buyers.
These simple low-tech cards boost your sales marketing machine as they answer the questions buyers already have in their head, and may not want to ask out loud… they also encourage Offers!
Around 10-20 Cards are strategically placed around your property as appropriate…
** Which Features & Benefits, Do You Want Have Highlighted With These Cards? **
Security Keysafe
A Keysafe will be used to keep your house keys secure on the property.
They are attached to an immovable object, such as the gas meter box or other convenient location.
This allows authorized staff to gain easy access for buyer inspections and viewings.
** Would You Prefer **
A. OPEN INSPECTIONS
B. Buyers BY-APPOINTMENT
C. or BOTH?
5. Communication – Keeping You in the Picture
You will always be kept informed of buyer feedback, the state of the market, sales progress of your sales marketing machine and of offers received.
a) Written Market Reports
b) We’ll stay in touch via face-to-face meetings, phone calls, email, text/ SMS, Zoom Meeting, Skype, Messenger and so on
c) Market Campaign Reports
Sample Campaign Summary Reports are part of the Communications you receive.
These Show Results from The Sales Marketing Machine & Prove How Effective it is.
When Your Sale is Done!
d) DocuSign for Documents
- All parties can sign anywhere & anytime which speeds up the process
- Delivered electronically via email
- Easy for Multiple signing parties
- Everyone gets their own copy
- Legally compliant & reliable
6. So, How Soon Do You Want to Move?
There are 3-Stages of Marketing. One Will Suit Your Time Frame the Best.
Stage 1 – Discrete Targeted Marketing
Stage 2 – Broadcast Marketing
Stage 3 – Turbocharged Marketing
** Are you after a Slow, Medium or Faster Sale? **
Once you decide how quickly you want to move, we’ll then work
with you to select the most appropriate method!
What’s Your GO DATE?
When Do You Want to Start?
We’ll Guide You!
Our Purpose
It’s important that YOU know, our purpose is for YOU to be so outrageously happy with the help we provide that you’ll gladly introduce us to at least two people you really care about before your transaction closes. Not because you feel obligated, but because you truly believe they’ll benefit.
Got questions, comments or feedback? Email [email protected]
To find out more, you’re welcome to call 08 83961100 to arrange a chat with people that care.
Alternatively, Book a Free Consultation or Get Your Home Value Here. We’ll Guide You Home!
Feel free to browse the rest of our Blog for more tips tricks and helpful info you can use.
Not sure of some of the terms & meanings used? Check our comprehensive Glossary, Abbreviations and FAQ’s!
P.S. If you are part of a Club, Group, School or Organisation and need someone to ‘Speak about Real Estate & Property’, You’re Welcome to ask or Click Here. For Sponsorship, Click Here.
Want to read in Another Language? Go to our Home page & Scroll to the bottom and choose Translation.
Want Proof of our ability? Check Client References.
Your Home SOLD in 90 Days or Less or We SELL it for FREE!
Our FEES are Less than Your First Price Reduction with the Wrong Agent.
Thanks for reading…
What else would YOU like to know about? What would make a great story?
Do you have any specific questions or advice on buying, selling, renting or investing? Real Estate trends? Local, interstate international? Info on the buying or selling process? How to sell or buy? What NOT to do?
What can you TELL us about?
Your neighbourhood – What do you love? Shops, Parks for families, pets, to relax? Restaurants, pubs, hotels, places to go, things to do? Anything else at all? Share Your Own Real Estate, Property, Wisdom & Experiences… The Good, The Bad or The Ugly? What have you learned that other people should know?
Know someone who needs help?
You can REFER them here.
Whatever Topic or Suggestion you have… email us at [email protected] or call 08 83961100. We’d love to hear about your ideas.
Like most things in life, these are recommendations only. It is not legal advice, it may or may not suit your own circumstances and you may need to make your own additional enquiries. E&OE
Regards Eriks & Team Plaza Real Estate
