Because, we Market your Property to Sell, & not just Advertise it For Sale
*Whilst the Marketing Samples here display Residential property, the same applies to Commercial & Industrial property.
Marketing, in a nutshell:
- Is the Megaphone for Your Listing
- It Screams to the World That Your Property is For Sale
You Need ALL These Buyers to See it.
- We’ll ATTRACT More Buyers For Your Property to…
- COMPETE the Buyers Against Each Other to Negotiate Their Best Offers!
- And Get You the Best Price Possible
Without Marketing, you just have a ‘Billboard in the Forest’
No one notices it and any potential price-fever is lost.
How Are Buyers Followed Up?
The Systems are Automated, SO, No-one is Overlooked
All Buyers Details are Collected at Opens, Private Viewings & Inspections, Then, They’re Followed Up by:
Email, SMS/ Text Messages, Voicemail & Phone calls
As Your Agent, Because, We Are On Your Side – You Can Rely On Us To Be…
- Your Trusted Consultants
- Your Skilled Negotiators and…
- The People Who Oversee ALL of Your Transaction Details
Digital Offer Management System
‘Private Treaty’ Offers are collected digitally via the ‘Make an Offer‘ Button on our sites.
Buyers must Register and Provide Proof of ID
This also allows us to Upload any Documents, that Registered Buyers will need in coming to a decision, such as:
- Form 1
- Property Interest Report
- Council & Government Searches
- SA Water and so on
- Relevant Property Information & Fact Sheets
- Certificate of Title
- Asbestos Register and so on
This speeds up the process, rather than them discovering something they did not like after completing a Contract, then potentially walking away
Everything is transparent and gives us the opportunity to discuss any questions or concerns up front so no one gets an unwanted surprise, least of all you
1. The Marketing Process
Our Marketing Process will put your property in The Spotlight so it becomes the Star Attraction, it begins here with its own website.
Your Property Website – Sample 1
2. Pricing & Market Value
The 3 Pricing Options allowed in South Australia are
- No Price Fixed Price
- Fixed Price or
- Price Range of up to 10%.
Comparable Sales will Help BUT There’s No Recommended Retail Price for a Property
Besides Pricing, we must be up to date with market trends & economic factors to determine the direction of the Property & Investment Market Cycle
Question – Where do you think we are in the above cycle?
3. Preparation & Content
Your Property Information Thoroughly Recorded
Property Type: Factory, Warehouse, Offices, Retail, Storage, Land, etc
Amenities: Offices, Store Rooms, Bathrooms, Toilets, and so on
Facts, Figures, Features, Benefits & Vendor Information Documents collected
Form 1 and Sale documents are thoroughly prepared in conjunction with your nominated Conveyancer or Solicitor
When buyers ask questions about your property… we will have the answers!
Great photographs are imperative for your marketing machine to work effectively
Excellent Copywriting – Editorial & Ads
Expertly written by a trained copywriter
Customized text that fully describes your property’s desirable features & benefits
This compels buyers to actually want to visit your property
Easy to Read, Coloured Floor Plan
A Coloured Floor Plan or Site Plan is more appealing and easier to understand than a plain black & white one
Plaza Real Estate Property Website
Your property is made available to ALL buyers looking at ANY of our properties
Buyers & interested parties can find out more via our chat feature, which appears on the bottom right-hand side of our web and property pages
4. Marketing Your Property & Buyer Lead Generation
We employ numerous Online & Offline Resources in your marketing machine, to Showcase your property reach as far and wide as possible
Your property MUST stand out in the ‘Sea of Listings’
This is HOW you will get the best price possible…
3D Interactive – Virtual Tour
Engage Buyers with 360 Degree Immersive Views on Desktop, Tablet, Smartphones, or VR Goggles!
Property Features & Benefits are highlighted via ‘Info’ spots on each 360 image, so nothing is overlooked
A. Smaller Sites – Descriptive 6′ x 4′ Photograph & Text Board
B. Larger Sites – Customized 8′ x 4′ Photograph & Text Board
Vanity Domain Name
Gives your property site a unique, easy-to-remember, Funky Name like www.BestListingEver.com.au
Virtual Tour – Sample 1
Your Own Property Website
This is where the magic happens! Click Here
Much more information about your property and area is available to buyers than the major portals offer.
Registered buyers can access documents and make an offer as discussed above in the ‘Make an Offer’ Button description.
The sites are optimized to work on desktop computers, laptops, tablets & mobile devices
Facebook Ads – Mobile News Feed
Alternative Facebook Landing Page in addition to your property website as previously described
Gumtree brings another ‘string to the bow’, to introduce additional buyer leads
Another opportunity for your marketing machine to find even more purchasers
OTHER MEDIA & SOURCES OF BUYERS
Brochures – Just Listed Print Flyer for Buyers
These are distributed to buyers attending Open Inspections AND to Neighbouring Properties.
Build & Land Packages
If it’s LAND or SUBDIVIDABLE – We Contact Builders & Developers Who Would be Interested in Build & Land Packages for Your Block
Commercial Leasing Manager
We will contact Leasing Managers to appraise their investors the property is available to purchase
Keywords for Text or SMS from a Smartphone
Try it – Text the Word HOUSES to 0488 844 200
Your property Keyword Code is added to Your Marketing
For Example, the Keyword for 10 Kimberley Avenue would be 10KIMBER
Direct Mail to Buyers
Selected previous buyers looking for a similar property are alerted by mail
SMS/ Text to Buyers
Selected previous buyers looking for a similar property are alerted by SMS/ Text
Telemarketing of Buyers
Selected previous buyers looking for a similar property are alerted by phone
The QR Code can be placed on Signs, Internet Ads, Brochures, Flyers & Letterbox Droppers
Use a Smartphone QR Code Reader APP to Link to The Property Website
Try it – Use your Smartphone to read the QR code
5. Open Inspections & Private Viewings
Buyers are looking for THEIR new premises or investment opportunity
PRESENTATION, Styling & Staging counts
Open Inspection Boards – Point Buyers in the Right Direction
Open Inspection APP
Buyers’ details are recorded on a Smartphone or iPad APP at Open Inspections or from Incoming Telephone Calls
All enquirers receive a follow-up email and calls to encourage feedback and offers
Useful buyer information is displayed & offers are encouraged
Poster Benefit Cards
These simple low-tech A4 Laminated Cards are designed to highlight Features & Benefits of your property that are not immediately obvious to buyers & around 10-20 Cards are strategically placed around your property as appropriate
These cards boost the marketing machine AND encourage Offers!
A Keysafe will be used to keep your property keys secure on the property
They are attached to an immovable object, such as the gas meter box or other convenient location
This allows authorized staff to gain easy access to buyer inspections and viewings as appropriate
If the property is tenanted, we will liaise with them to arrange a viewing
6. Communication – Keeping You in the Picture
You will always be kept informed of buyer feedback, the state of the market, the sales progress of the marketing machine, and offers received
a) Written Market Reports
b) We’ll stay in touch via face-to-face meetings, phone calls, email, text/ SMS, Zoom Meeting, Skype, Messenger, and so on
c) Market Campaign Reports
When Your Sale is Done!
d) DocuSign for Documents
- All parties can sign anywhere & anytime which speeds up the process
- Delivered electronically via email
- Easy for Multiple signing parties
- Everyone gets their own copy
- Legally compliant & reliable
7. Your Method of Sale Options
- For Sale by Private Treaty
- Set Date Sale – Read more here
- Expressions of Interest
- Price on Application (POA)
- Low-Key – Read more here
- Partner Program
We will recommend the best method to suit your style of property and match it with your preferred time frame
8. The Way Forward
Question – How Soon Do You Want to Move?
A. Decide Which Method of Sale Suits Your Own Time Frame & Circumstances
B. Then Your Marketing Machine is Tailored to Suit You
C. The Ultimate Price is decided before any advertising is done or a campaign is started
9. When Would You Like to Start?
Our Purpose – To get your property sold by trusting the process!
Call 08 83961100 or Eriks Draiska direct on 0418804900 to get started
or ask if you have further questions… We will not let you down!