The Marketing Machine will get your property SOLD!
Because, we Market your property to Sell, not just Advertise it For Sale
Marketing, in a nutshell:
- Is the Megaphone for Your Listing
- It Screams to the World That Your Property is For Sale
- That it’s Worth Taking a Look at and…
- Why it’s Better Than the Competition
- Then Impacts Buyers to Look at and Want to Buy Your Place
Whether they are Local or Out of Area buyers. (Including Interstate & Overseas)
They may be Actively looking or just Passively researching.
You Need ALL These Buyers to See it.
Great Marketing Leads to:
- More Views
- Higher interest & engagements,
- More enquiries from competing buyers
- Leading to more inspections,
- This means a greater perceived value
- Therefore, stronger negotiations
So:
- We’ll ATTRACT More Buyers For Your Property
- Because We Have Greater Resources to Market Your Property!
- We COMPETE the Buyers Against Each Other to Negotiate Their Best Offers!
These Result in Your Optimal Price!
Without Marketing, you just have a ‘Billboard in the Forest’
No one notices it and any potential price-fever is lost. What is More Valuable to You? Over-Marketing or the Risk of Under-Selling & Losing Tens of Thousands of Dollars?
Marketing is your investment in the profits
So, if you are serious about selling, invest in the best marketing plan available to ensure your property gets seen by as many qualified buyers as possible
You can discover more about Marketing here
Why Is This Important?
Because You Will Get MORE Money From the Sale!
The internet allows buyers to eliminate as many homes as possible before they…
- actually, get into their car
- to look around the community
- drive through the neighbourhood
- before they examine your street
- then consider the outside before
- they step inside to inspect your house
As any of these can be a show stopper! It’s imperative that Online & Offline Marketing, especially the Photographs & Your Property Presentation meets their expectations
Your Property HAS To Be On Their Shopping List, So…
We Make Sure, They TURN Up & are FOLLOWED Up!
How Are Buyers Followed Up?
All Buyers Details are Collected at Opens & Inspections, Then, They’re Followed Up by:
An Email within 5 Minutes, followed by a Series of Engaging Emails after this
2 SMS/ Text Messages the 1’st is sent within an hour
2 Voicemails the 1’st is sent the following day
Phone calls
The Systems are Automated, SO, it Happens Each & Every Time & No-one is Overlooked
As Your Agent, Because, We Are On Your Side – You Can Rely On Us To Be…
- Your Trusted Consultants
- Your Skilled Negotiators and…
- The People Who Oversee ALL of Your Transaction Details
Digital Offer Management System
Offers are collected via the ‘Make an Offer‘ Button on our sites.
Why Is This Important to You?
Because, All Offers are collected digitally in the one place, rather than Paper Forms, PDF Forms, or delivered by SMS, What’s App, Email, Post, bits of notepaper, and so on. Whilst we have never missed an offer, it can be a nightmare collating all of these in one place especially if a purchaser has illegible handwriting and contact details cannot be understood
Whilst there a multiple options for this, we researched and believe we have chosen a clear winner which has a clear, uncomplicated, easy to use interface for buyers who must Register and Provide Proof of ID
This also allows us to Upload any Documents, that Registered Buyers will need in coming to a decision, such as:
- Form 1
- Property Interest Report
- Council & Government Searches
- SA Water and so on
- Relevant Property Information & Fact Sheets
- Certificate of Title
This speeds up the process, rather than them discovering something they did not like after completing a Contract, then potentially walking away
Everything is transparent and gives us the opportunity to discuss any questions or concerns up front so no one gets an unwanted surprise, least of all you
We negotiate buyers against each other without ever disclosing other buyers’ offers or your price
Many of the other systems are complicated and require additional training to just use the system
They claim to be fair, but that means fair to the buyer, NOT you as a seller because the offers are openly displayed
If you were buying a property and had, say an $800,000 budget and the displayed top offer with these other open systems was $705,000… Would you offer your $800k maximum or simply offer $706k to win the deal AND pocket the savings?
NO, we do not want to let buyers do that to you either! Our negotiation is Private & Confidential for you!
Our job is to MARKET intensely, as discussed below, then NEGOTIATE buyers against each other, so that they pay the Absolute Maximum they are prepared to pay
1. The Marketing Process Drives The Machine
Our Marketing Process will put your property in The Spotlight so it becomes the Star Attraction with its own website.
Your Property Website – Sample 1
2. Pricing & Market Value
You do not need to decide on an asking price at the time of your property Appraisal
Question – Where do you think we are in the Property Cycle shown above?
Sellers have found pricing is best discussed, reviewed, and decided after your property is completely ready and before the marketing begins
You can adjust your asking price depending on which Method of Sale you choose
The 3 Pricing Options allowed in South Australia are
- No Price Fixed Price
- Fixed Price or
- Price Range of up to 10%.
Pricing consideration includes the Logical Price as well as the Emotional Price.
Market value is set by the market. Not by agents nor anyone else
What exactly will a buyer pay? Whatever they believe it is worth to them!
Sales Data
Comparable Sales will Help BUT There’s No Recommended Retail Price for a Property
We know you want as much as you can get!
The Only Price That Matters… is, What the Right Buyers, Who Love Your Place, Will Actually Pay You
So – Here’s How We’ll Get You The Right Buyers – To LOVE Your Place – So They’ll Pay You MORE For it!
3. Preparation & Content
Your Property Information Thoroughly Recorded
Property Type: House, unit, land, etc
Amenities: Bedrooms, living areas, sizing, entertaining, and so on
Facts, Figures, Features, Benefits & Vendor Information Documents collected
When buyers ask questions about your property… we have the answers!
Question – Who Were You When You Bought Your Home?
Because, it’s likely we can target people who are similar now, to who you were, back then.
Beautiful Photographs
Great photographs are imperative for your marketing machine to work effectively. So we’ll make sure yours are.
Here’s how some people took pictures and got it wrong. Examples of how to get it right, are at the end of that article.
Question – What Areas Do You Especially Want to Have Photographed?
- What’s your property’s ‘Hero’ shot?
- What makes it outstanding?
- What other amenities in the area would you like included in the photos?
- Do you have any ‘Lifestyle’ images you also want to include?
Excellent Copywriting – Editorial & Ads
Expertly written by a trained copywriter
Customized text that fully describes your property’s desirable features & benefits
This compels buyers to actually want to visit your property
Easy to Read, Coloured Floor Plan
A Coloured Floor Plan or Site Plan is more appealing and easier to understand than a plain black & white one
Plaza Real Estate Property Website
Your property is made available to ALL buyers looking at ANY of our properties
Chat
Buyers & interested parties can find out more via our chat feature, which appears on the bottom right-hand side of our web and property pages
4. Marketing Your Property & Buyer Lead Generation
We employ numerous Online & Offline Resources in your marketing machine, to Showcase your property reach as far and wide as possible
This targets both Active & Passive buyers
Your property MUST stand out in the ‘Sea of Listings’
3D Interactive – Virtual Tour
Engage Buyers with 360 Degree Immersive Views on Desktop, Tablet, Smartphones, or VR Goggles!
Buyer Interaction is Tracked for Easy Follow-up!
Informative Signboards
Vanity Domain Name
Gives your property site a unique, easy-to-remember, Funky Name like www.BestListingEver.com.au
Virtual Tour
Virtual Tour – Sample 1
WEBSITES
RealEstate.com.au – High Profile – Premier Listing – Seen at the Top of Search Results
RealEstate.com.au Premiere Listing Sample Property
Explainer Video
Includes:
- Global Property Network accessed in around 56 Countries showing International Property in their Local Currency
- Connected by property sites in 12 markets, including the US, Italy, Germany, France, Malaysia, and Hong Kong
Optional:
- Audience Maximiser Campaigns to re-target buyers who have already searched elsewhere and have not seen your property yet
Property.com.au
Property.com.au
Your Own Property Website
This is where the magic happens! Click Here
Much more information about your property and area is available to buyers than the major portals offer.
Registered buyers can access documents and make an offer as discussed above in the ‘Make an Offer’ Button description. * The Button is not shown on the Sample Property because we do not want offers made on it
The sites are optimized to work on desktop computers, laptop, tablets & mobile devices
SOCIAL MEDIA
Facebook Ads
Facebook Ads – Mobile News Feed
Facebook Link
Alternative Facebook Landing Page in addition to your property website as previously described
LinkedIn Ad
Twitter Ad
Instagram Ad
Gumtree Ad
Gumtree brings another ‘string to the bow’, to introduce additional buyer leads
Craigslist Ad
Another opportunity for your marketing machine to find even more purchasers
Email Alerts Sent to Plaza Real Estate Database
Emails & Flyers
Emails For Sellers To Forward to Friends
We will send you these regularly to forward to family & friends and ask them to share on your behalf, where people will work communally to help you out
Sample – Email for eFlyer
Dear Helen and Thomas,
This eFlyer has been specifically designed to advertise your home on the Internet.
The more people that see your home online, the more opportunity we have to get your home sold!
Please forward this eFlyer to as many people as possible, and ask them to send it out to people they know as well!
Let me know if you have any questions and be sure to delete this text and the text above before you forward this.
Dear Friends,
We have hired Eriks Draiska with Plaza Real Estate to sell our home. Eriks has created this Just Listed eFlyer to increase the marketing exposure of our home. We would appreciate it very much if you would forward this to as many people as possible to help get our home SOLD faster. We will certainly do the same for you if you are ever in a position to sell.
Thanks for your help!
To view the online version of this eFlyer, please click here: http://www.searchallproperties.com/eflyer/2021470/17-Test-Street-MODBURY-NORTH-South-Australia
Sample – Email for Facebook Post
Dear Mary and John,
This Facebook Post has been specifically designed to advertise your home on Social Media.
The more people that see your home via Facebook and other Social Media platforms that you may use, the more opportunities we have to get your home sold!
Please copy the information below between the lines and post on your Facebook Wall.
You will have the opportunity to select the picture you want to display after you copy this to your Facebook Wall.
You can also put this on other social networks that you may be a part of as well!
Once pasted onto your Facebook wall, it will look like this!
Sample – Our Home is FOR SALE!
Eriks Draiska at Plaza Real Estate created this and many other tools that are being used to market our home on the Internet and other places.
Check it out and leave a comment!
http://www.searchallproperties.com/eflyer/2021470/17-Test-Street-MODBURY-NORTH-South-Australia
Sample – We are having an Open House Saturday!
Eriks Draiska at Plaza Real Estate is doing a lot of marketing for it and expects a great turnout!
But please share this with anyone you think might want to come to see our home as well!
Check it out and leave a comment!
http://www.searchallproperties.com/openhouse/2021470/17-Test-Street-MODBURY-NORTH-South-Australia
OTHER MEDIA & SOURCES OF BUYERS
Blog Post
Blog Post – Sample 1 – Sold
Blog Post – Sample 2 – Sold
Brochures – Just Listed Print Flyer for Buyers
These are distributed to buyers attending Open Inspections AND to Neighbouring Properties.
Open Inspection Invitation Flyers are also used
House & Land Packages
If it’s LAND or SUBDIVIDABLE – We Contact Builders Who Can Offer House & Land Packages for Your Block
Question – Is Subdivision an Option for You?
Here are some samples below
Keywords for Text or SMS from a Smartphone
Try it – Text the Word HOUSES to 0488 844 200
Your property Keyword Code is added to Your Marketing
For Example, the Keyword for 10 Kimberley Avenue would be 10KIMBER
Direct Mail to Buyers
Selected previous buyers looking for similar homes are alerted by mail
SMS/ Text to Buyers
Selected previous buyers looking for similar homes are alerted by SMS/ Text
Telemarketing of Buyers
Selected previous buyers looking for similar homes are alerted by phone
QR Code
The QR Code can be placed on Signs, Internet Ads, Brochures, Flyers & Letterbox Droppers
Use a Smartphone QR Code Reader APP to Link to The Property Website
Try it – Use your Smartphone to read the QR code
5. Open Inspections & Private Viewings
Our Open Inspection system is designed for your security and peace of mind
Your Place
Question – Do you need to do any repairs, refurbishment, or maintenance, before going on the market?
If so, one of our lenders can assist by loaning you, up to $40,000 to get those works done. You can leverage other people’s money to add significant value to your property with a great return on investment
With No Up-front Costs & a Clear Profit when you sell, this is an easy decision to justify
Discover how to Prepare Now & Pay Later here
Question – Have you considered the benefits of Staging & Styling your property to emotionally engage the buyer with your home.
Buyers are looking for THEIR new home
PRESENTATION, Styling & Staging counts
Ensure Heating or Cooling is set Comfortably
Remove pets
Open Inspection Boards – Point Buyers in the Right Direction
Open Inspection Preparation
Security Considerations
Put things away SECURELY
RESTRICT Access
Buyers MUST REGISTER Before Entry
Open Inspection APP
Buyers’ details are recorded on a Smartphone or iPad APP at Open Inspections or from Incoming Telephone Calls
All enquirers receive a follow-up email and calls to encourage feedback and offers
Sample – Open Home App
All Buyers are followed up by…
Email – ongoing
2 SMS/ Text Messages
2 Voicemails
Phone Calls
Try it – Enter Your Details on our Sample Property
Purchasers Info
Useful buyer information is displayed & offers are encouraged
Poster Benefit Cards
These simple low-tech A4 Laminated Cards are designed to highlight Features & Benefits of your property that are not immediately obvious to buyers & around 10-20 Cards are strategically placed around your property as appropriate
These cards boost the marketing machine AND encourage Offers!
Question – Which features & benefits do you want highlighted with these cards?
Security Keysafe
A Keysafe will be used to keep your house keys secure on the property
They are attached to an immovable object, such as the gas meter box or other convenient location
This allows authorized staff to gain easy access to buyer inspections and viewings
Question – Which Do You Prefer?
A. Open Inspections
B. Buyers By Appointment
C. Both
6. Communication – Keeping You in the Picture
You will always be kept informed of buyer feedback, the state of the market, the sales progress of the marketing machine, and offers received
a) Written Market Reports
b) We’ll stay in touch via face-to-face meetings, phone calls, email, text/ SMS, Zoom Meeting, Skype, Messenger, and so on
c) Market Campaign Reports
Sample Campaign Summary Reports are part of the Communications you receive
These Show Results from The Marketing Machine & Prove How Effective it is
When Your Sale is Done!
d) DocuSign for Documents
- All parties can sign anywhere & anytime which speeds up the process
- Delivered electronically via email
- Easy for Multiple signing parties
- Everyone gets their own copy
- Legally compliant & reliable
7. How Soon Do You Want to Move?
Simply Choose Which of the 3-Stages of Marketing Suits Your Time Frame the Best.
Stage 1 – Discrete Targeted Marketing
Stage 2 – Broadcast Marketing
Stage 3 – Turbocharged Marketing
Question – Are you after a Slow, Medium, or Fast Sale?
Once you decide how quickly you want to move, then select the most appropriate method below
8. Your Method of Sale Options
- For Sale by Private Treaty
- Auction
- Set Date Sale – Read more here.
- Tender
- Expressions of Interest
- Price on Application (POA)
- Low-Key – Read more here.
- Partner Program – Read more here.
9. The Way Forward
Question – How Soon Do You Want to Move?
A. Decide Which Method of Sale Suits Your Own Time Frame & Circumstances
B. Then Your Marketing Machine is Tailored to Suit You
C. The Ultimate Price is decided before any advertising is done or a campaign is started
Question – What’s Your GO DATE? – When Would You Like to Start?
Our Purpose – To get your property sold by trusting the process and…
For YOU to be so outrageously happy with the help we provide that you’ll gladly introduce us to at least two people you really care about before your transaction closes. Not because you feel obligated, but because you truly believe they’ll benefit
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