This ‘Marketing Machine‘
WILL Get YOUR Property SOLD!
We – MARKET YOUR PROPERTY to ‘SELL’
JUST – ADVERTISE it ‘FOR SALE’
Marketing, in a nutshell:
- Is the Megaphone for Your Listing
- It Screams to the World That Your Property is For Sale,
- That it’s Worth Taking a Look at and…
- Why it’s Better Than the Competition
- Then Impacts Buyers to Look at and Want to Buy Your Place
Whether they are Local or Out of Area buyers. (Including Interstate & Overseas)
They may be Actively looking or just Passively researching.
You Need ALL These Buyers to See it.
Great Marketing Leads to:
- More views
- Higher interest & engagements,
- More enquiries from competing buyers
- Leading to more inspections,
- Which mean a greater perceived value
- Therefore, stronger negotiations
- We’ll ATTRACT More Buyers For Your Property
- Because We Have Greater Resources to Market Your Property!
- We COMPETE the Buyers Against Each Other to Negotiate Their Best Offers!
This Results in Your Optimal Price!
Without Marketing, you just have a ‘Billboard in the Forest’
No-one notices it and any potential price-fever is lost.
Your investment in marketing is an investment in profit.
What is More Valuable to You? “The Risk Over-Marketing or the Risk of Under-Selling and Losing Tens of Thousands of Dollars?”
So, if you are serious about selling, invest in the best marketing plan available to ensure your property gets seen by as many qualified buyers as possible.
You can discover more about Marketing here.
- Marketing is designed to Highlight your Property to Generate Strong Interest & Buyer Leads.
- These buyers are encouraged to visit your own property website, where there is no competition from other sellers.
- We intend to introduce loads of purchasers, create competition amongst them to leverage better offers.
The sites are optimised to work on Desktop, Laptop, Tablet & All Mobile Devices.
Why is This Important?
Because the Internet Allows Buyers to Eliminate as Many Homes as Possible Before They…
- actually, get into their car
- to look around the community
- drive through the neighbourhood
- before they examine your street
- then consider the outside, before
- they step inside to inspect your house
As any of these can be a show stopper! It’s imperative that Online & Offline Marketing, especially the Photographs & Your Property Presentation meets their expectations.
Your Property HAS To Be On Their Shopping List, So…
FIRST – We Need to Make Sure, They TURN Up!
How Are Buyers Followed Up?
All Buyers Details are Collected at Opens & Inspections, Then, They’re Followed Up by:
An Email within 5 Minutes, followed by a Series of Engaging Emails after this
2 SMS/ Text Messages the 1’st is sent within an hour
2 Voicemails the 1’st is sent the following day
*The Systems are Automated, SO, it Happens Each & Every Time & No-one is Overlooked.*
THEN – We Make Sure, They Are FOLLOWED Up!
As Your Agent, Because, We Are On Your Side – You Can Rely On Us To Be…
- Your Trusted Consultants
- Your Skilled Negotiators and…
- The People Who Oversee ALL of Your Transaction Details
1. Marketing Drives The Machine
Our Marketing Will Put Your Property in The Spotlight so it becomes the Star Attraction With its OWN Website.
Your Property Website – Sample 1
2. Pricing & Market Value
You do not need to decide an asking price at the time of your property Appraisal.
Sellers have found this is best discussed, reviewed and decided after your property is completely ready and before the marketing begins.
You can adjust your asking price depending on which Method of Sale you choose.
The 3 Pricing Options allowed in South Australia are
- No Price Fixed Price
- Fixed Price or
- Price Range of up to 10%.
Pricing consideration includes the Logical Price as well as the Emotional Price.
Market value is set by the market. Not by agents nor anyone else.
What exactly will a buyer pay? We don’t know – nor does anyone else. We’re just willing to admit it.
Comparable Sales will Help BUT There’s No Recommended Retail Price for a Property.
The Only Price That Matters… is, What the Right Buyers, Who Love Your Place, Will Actually Pay You.
We know you want as much as you can get!
So – Here’s HOW We’ll Get You The Right Buyers – To LOVE Your Place – So They’ll Pay You MORE For it!
3. Preparation & Content
Your Property Information Thoroughly Recorded
Property type: House, unit, land etc
Amenities: Bedrooms, living areas, sizing, entertaining and so on
Facts, Figures, Features, Benefits & Vendor Information Documents collected
When buyers ask questions about your property… we have the answers!
One important strategy is:
** Who Were You When You Bought Your Home? **
Because, it’s likely we can target people who are similar now, to who you were, back then.
Great photographs are imperative for your marketing machine to work effectively. So we’ll make sure yours are.
Here’s how some people took pictures and got it wrong. Examples of how to get it right, are at the end of that article.
** What Areas Do You Want to Have Photographed? **
What’s your properties ‘Hero’ shot?
What makes it outstanding?
What other amenities in the area would you like included in photos?
Do you have any ‘Lifestyle’ images you also want to include?
Excellent Copywriting – Editorial & Ads
Expertly written by a trained copywriter.
Customized text that fully describes your property’s desirable features & benefits.
This compels buyers to actually want to visit your property.
Easy to Read, Coloured Floor Plan
A Coloured Floor Plan or Site Plan is more appealing and easier to understand than a plain black & white one.
Plaza Real Estate Property Stocklist
Your property is made available to ALL buyers looking at ANY of our property.
Buyers & interested parties can find out more via our chat feature, which appears on the bottom right-hand side of our web and property pages.
4. Marketing Your Property & Buyer Lead Generation
We employ numerous Online & Offline Resources in your marketing machine, to Showcase your property reach as far and wide as possible.
This targets both the Active & Passive buyers.
Your property MUST stand out in the ‘Sea of Listings’.
3D – Interactive Property Tour
Engage Buyers with 360 Degree Immersive Views on Desktop, Tablet, Smartphones or VR Goggles!
Buyer Interaction is Tracked for Easy Follow up!
Virtual Tour – Sample 1
Vanity Domain Name
Gives your property site a unique, easy-to-remember, Funky Name like www.BestListingEver.com.au
Others Names Have Included NorthEastHome, BestHomeInRedwoodPark, ClearviewHome, CraigmoreHome, HeightsHome, HollywoodPlaza, IngleFarmHome, LandSale, NorthEastHome, PalmHouse, ParaHillsHome, 8Yarrow.TheBestListing.
Your Naming Options Include YourStreetName followed by WorldsBestListing, IsTheBest.House, IsHomeNow, BeautifulHome.ForSale.
** Which of These Domain Names Do You Particularly Like? **
RealEstate.com.au – High Profile – Highlight Listing Used
RealEstate.com.au Sample 1
Property.com.au – Sample 1
Alternative Facebook Landing Page in addition to your property website as previously described.
House & Land Packages
If it’s LAND or SUBDIVIDABLE – We ALSO Contact Builders Who Can Offer House & Land Packages for Your Block.
** Is Subdivision an Option? **
Here are some samples below.
Gumtree brings another ‘string to the bow’, to introduce additional buyer leads.
Another opportunity of your marketing machine, to find even more purchasers.
Emails Alerts Sent to Plaza Real Estate Database
Sample – Emails
Sample – Flyers
Emails For Sellers To Forward to Friends
We will send you these regularly to forward to family & friends and ask them to share on your behalf.
People will work communally to help you out.
Sample – Email for eFlyer
Dear Helen and Thomas,
This eFlyer has been specifically designed to advertise your home throughout the Internet.
The more people that see your home online, the more opportunity we have to get your home sold!
Please forward this eFlyer to as many people as possible, and ask them to send it out to people they know as well!
Let me know if you have any questions and be sure to delete this text and the text above before you forward this.
We have hired Eriks Draiska with Plaza Real Estate to sell our home. Eriks has created this Just Listed eFlyer to increase the marketing exposure of our home. We would appreciate it very much if you would forward this to as many people as possible to help get our home SOLD faster. We will certainly do the same for you if you are ever in a position to sell.
Thanks for your help!
To view the online version of this eFlyer, please click here: http://www.searchallproperties.com/eflyer/2021470/17-Test-Street-MODBURY-NORTH-South-Australia
Sample – Email for Facebook Post
Dear Mary and John,
This Facebook Post has been specifically designed to advertise your home on Social Media.
The more people that see your home via Facebook and other Social Media platforms that you may use, the more opportunities we have to get your home sold!
Please copy the information below between the lines and post to your Facebook Wall.
You will have the opportunity to select the picture you want to display after you copy this to your Facebook Wall.
You can also put this on other social networks that you may be a part of as well!
Once pasted onto your Facebook wall, it will look like this!
Sample – Our Home is FOR SALE!
Eriks Draiska at Plaza Real Estate created this and many other tools that are being used to market our home on the Internet and other places.
Check it out and leave a comment!
Sample – We are having an Open House Saturday!
Eriks Draiska at Plaza Real Estate is doing a lot of marketing for it and expects a great turn out!
But please share this with anyone you think might want to come see our home as well!
Check it out and leave a comment!
Brochures – Just Listed Print Flyer for Buyers
These are distributed to buyers attending Open Inspections AND to Neighbouring Properties.
Open Inspection Invitation Flyers are also used.
CODES for Text or SMS Lead-Digit from a Smartphone
** Text the Word HOUSES to 0428479700 **
The Lead-Digit Code is added to Your Marketing pieces.
Direct Mail to Buyers
Selected previous buyers looking for similar homes are alerted by mail.
SMS/ Text to Buyers
Selected previous buyers looking for similar homes are alerted by SMS/ Text.
Telemarketing of Buyers
Selected previous buyers looking for similar homes are alerted by phone.
The QR Code can be placed on Signs, Internet Ads, Brochures, Flyers & Letterbox Droppers.
Use with a Smartphone QR Code Reader APP to Link to The Property Website.
** Use Your Smartphone To Read the QR Code. **
5. Open Inspections & Private Viewings
Buyers are looking for THEIR New Home
PRESENTATION, Styling & Staging counts
Ensure Heating or Cooling is set Comfortably
Open Inspection Boards – Point Buyers in the Right Direction
Open Inspection Preparation
Put things away SECURELY
Buyers MUST REGISTER Before Entry
Open Inspection APP
Buyers details are recorded on an iPad at Open Inspections or from Incoming Telephone Calls.
All enquirers receive a follow-up email and calls to encourage feedback and offers.
Sample – Open Home App
All Buyers are Followed Up by:
2 SMS/ Text Messages
** Enter Your Details on our Sample Property **
Face-to-face with prospective buyers at open inspections are vital to your marketing machine.
Poster Benefit Cards
These A4 Laminated Cards are designed to highlight Features & Benefits of your property that are not immediately obvious to buyers.
These simple low-tech cards boost your marketing machine as they encourage Offers!
Around 10-20 Cards are strategically placed around your property as appropriate…
** Which Features & Benefits, Do You Want Have Highlighted With These Cards? **
A Keysafe will be used to keep your house keys secure on the property.
They are attached to an immovable object, such as the gas meter box or other convenient location.
This allows authorized staff to gain easy access for buyer inspections and viewings.
** Would You Prefer **
A. OPEN INSPECTIONS
B. Buyers BY-APPOINTMENT
C. or BOTH?
6. Communication – Keeping You in the Picture
You will always be kept informed of buyer feedback, the state of the market, sales progress of your marketing machine and of offers received.
a) Written Market Reports
b) We’ll stay in touch via face-to-face meetings, phone calls, email, text/ SMS, Skype, messenger and so on
c) Market Campaign Reports
Sample Campaign Summary Reports are part of the Communications you receive.
These Show Results from The Marketing Machine & Prove How Effective it is.
7. Your Guarantee!
All the Above Means Your Property is in The Spotlight & Becomes The Star Attraction.
This is WHY We Can Offer You a Sales Guarantee…
Our Guarantee is Available With The SET DALE SALE System or an AUCTION Campaign.
We’ll Guide You Home!
8. How Soon Do You Want to Move?
Simply Choose Which of the 3-Stages of Marketing Suits Your Time Frame the Best.
Stage 1 – Discrete Targeted Marketing
Stage 2 – Broadcast Marketing
Stage 3 – Turbocharged Marketing
** Are you after a Slow, Medium or Faster Sale? **
Once you decide how quickly you want to move, then you select the most appropriate method below.
9. Your Method of Sale Options
- For Sale by Private Treaty
- Set Date Sale – Read more here.
- Expressions of Interest
- Price on Application (POA)
- Low-Key – Read more here.
- Partner Program – Read more here.
10. The Way Forward
** How Soon Do You Want to Move? **
A. Decide Which Method of Sale Suits Your Own Time Frame & Circumstances.
B. Then Your Marketing Machine is Tailored to Suit You.
C. The Ultimate Price is decided before any advertising is done or a campaign started.
** What’s Your GO DATE? – When Would You Like to Start? **
It’s important that YOU know, our purpose is for YOU to be so outrageously happy with the help we provide that you’ll gladly introduce us to at least two people you really care about before your transaction closes. Not because you feel obligated, but because you truly believe they’ll benefit.
Got questions, comments or feedback? Email [email protected]
To find out more, you’re welcome to call 08 83961100 to arrange a chat with people that care.
Alternatively, Book a Free Consultation or Get Your Home Value Here. We’ll Guide You Home!
Feel free to browse the rest of our Blog for more tips tricks and helpful info you can use.
Not sure of some of the terms & meanings used? Check our comprehensive Glossary, Abbreviations and FAQ’s!
P.S. If you are part of a Club, Group, School or Organisation and need someone to ‘Speak about Real Estate & Property’, You’re Welcome to ask or Click Here. For Sponsorship, Click Here.
Want to read in Another Language? Go to our Home page & Scroll to the bottom and choose Translation.
Want Proof of our ability? Check Client References.
Your Home SOLD in 90 Days or Less or We SELL it for FREE!
Our FEES are Less than Your First Price Reduction with the Wrong Agent.
Thanks for reading…
What else would YOU like to know about? What would make a great story?
Do you have any specific questions or advice on buying, selling, renting or investing? Real Estate trends? Local, interstate international? Info on the buying or selling process? How to sell or buy? What NOT to do?
What can you TELL us about?
Your neighbourhood – What do you love? Shops, Parks for families, pets, to relax? Restaurants, pubs, hotels, places to go, things to do? Anything else at all? Share Your Own Real Estate, Property, Wisdom & Experiences… The Good, The Bad or The Ugly? What have you learned that other people should know?
Know someone who needs help?
You can REFER them here.
Whatever Topic or Suggestion you have… email us at [email protected] or call 08 83961100. We’d love to hear about your ideas.
Like most things in life, these are recommendations only. It is not legal advice, it may or may not suit your own circumstances and you may need to make your own additional enquiries.
Regards Eriks & Team Plaza Real Estate
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